Alvina Cassidy ← Back to the portfolio
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Alvina Cassidy is a certified and experienced mindfulness teacher and who offers personal counselling and tailor made courses to businesses.
The concept for this project revolved around the service’s principals of being “Present, Aware & Awake”. After presenting three initial concept ideas, the client and I decided that a butterfly image would be an appropriate representation of the mindful approach in Alvina’s services.
Given that a butterfly inspires notions of transformation and that positive change plays a major role in what the client advocates, the butterfly perfectly expresses the business’ vision and passion.
I selected a soft colour palette of green and blue tones to emphasise and compliment the calm and serene approach of the business.
Overall the client and I were delighted with the results and I look forward to working with Alvina in the future.